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Gillette Launches Global Brand Marketing Campaign

New spots try to build a guy's confidence.

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By: TOM BRANNA

Editor

Even when they’re at their best, some guys fear the worst. Gillette will play upon those fears in a new global brand marketing campaign entitled, “The Moment.” In developing the spots, Gillette conducted extensive global research among thousands of men, which revealed that even the most confident guys have doubts at many moments throughout their lives. Also revealed was that men are looking for products that give them the confidence they want and need to step up, perform and...

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